PROJECTS
Hershey - Fall 2025
Lead a research team tasked with exploring the gum & mint attitudes and behaviors among college students to uncover key insights, innovation opportunities, and strategies to strengthen brand engagement.
Rosy Soil Competitor Eval. - Summer 2025
Our UX team conducted a usability study evaluating the competitor site experience for Rosy Soil, identifying opportunities to optimize and further differentiate our own digital site experience.
Ace YardRX Review - Summer 2025
Our UX team was tasked to evaluate the Ace YardRX digital experience to identify and inform retail partners of opportunities for improvement when receiving a personalized yard care plan.
Synchrony - Spring 2025
Lead a research team tasked with exploring how social consumption trends, related to underconsumption or sustainable spending habits, influence college students' personal spending behaviors and impact their perceptions of credit cards.
eFuse - Fall 2024
​Our team gathered insights on how college students engage with social media and live streaming platforms, specifically focusing on perceptions of advertising and the effectiveness of influencer promotions.
