RESUME
Work Experience
Research Lead
OHIO Center for Consumer Research & Analytics
January 2025 - Present
Lead research efforts for a team of student research fellows on consulting projects with live clients, delivering actionable consumer insights and data-driven recommendations aligned with client objectives.​​​
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Manage research operations from project planning through delivery, leading team coordination, overseeing data collection and analysis, and translating findings into actionable insights aligned with client goals
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Assist with designing and conducting quali-quant research, including online surveys, focus groups, in-depth interviews, concept testing.
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Lead client communications by coordinating timely project check-ins, ensuring alignment on research objectives, timelines, and deliverables.
Marketing Communication Coordinator
OHIO Center for Consumer Research & Analytics
August 2024 - Present
Responsible for designing and executing digital content to enhance the CRA's brand image and social media presence. ​
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Identify opportunities to showcase the CRA’s mission and initiatives, creating content that features the contributions of CRA fellows and faculty.
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Collaborate with a team to create dynamic social content by developing clear messaging that highlights organizational resources and professional development opportunities
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Design visually engaging graphics and video content for CRA-owned social platforms, ensuring alignment with current brand aesthetics.
Student Team Lead
Vernon R. Alden Library
October 2022 - Present
Lead a team of student desk staff while supporting patrons' needs and tracking library metrics to improve library services and the user experience.
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Manage a team of student desk workers by communicating timely notices and facilitating training or events
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Aid patrons with research and technology questions via in-person, online chat, and telecommunication to assist the process of accessing library resources and services, resulting in enhanced problem-solving and interpersonal skills
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Tracked library engagement through metrics such as logging questions, patron feedback, and technology usage to consider areas for improvement, leading to a more productive environment for everyone
Digital Marketing Intern
The Scotts Miracle-Gro Company
May 2025 - August 2025
Responsible for researching and uncovering lawn and garden UX best practices. Reported to the Lead User Experience Researcher to complete projects and assist with other UX team efforts.
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Analyzed heat maps and session recordings across owned sites to track user behavior and uncover opportunities for UX optimization.
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Conducted usability studies, capturing in-depth qualitative insights and delivering actionable findings to support cross-functional team initiatives.
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Created a digital UX playbook by leveraging internal and external research, delivering platform-agnostic recommendations to SMG retail partners to enhance the online lawn and garden shopping experience.
Recognition
2025 CRA Rookie of the Year Award
Awarded to the most outstanding first year CRA fellow as recognized by the CRA faculty and fellows for exceptional contributions and the professional growth demonstrated during the first year.